#madeofgreat – My Granny our driving force

The First step of becoming is to will it – Mother Teresa

So is my maternal Grandmother( aged 90)! She is what you call ‘the rock’ of our entire family constituting her 8 children, their spouses and her grand and great grand children.

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Hailing from an orthodox South Indian family, life from her childhood was not an easy cake walk. Her early marriage to a widower ( my grandfather was a famous achaar ( prohit) in Madurai among our clan),and the subsequent pregnancies and miscarriages made  her life even more challenging. Circumstances and situations chiseled her to be a self-made woman. Her key ingredients were- determination, will-power, devotion, optimism, frankness, patience and discipline which created a success formula in bringing her 8 children with the skimpy amount that was earned by my grandfather.With not so rich family circumstance, she was able to fill their heart and soul with positive attitudes, boldness, gratitude and affection. The values which can only be felt through life’s experiences- which she promptly passed on to her generations..

I have never heard of her giving up on anything right from her early stages. It is in fact astonishing that she can keep her head up high and her spirits strong through anything and everything. She has played and is playing various roles in each of our life.  A devoted wife, a strict mother, rigid mother-in-law, a wonderful chef, a granny therapist and so goes her roles. Though she looks rigid on outside she is a wonderful soul inside. She doesn’t know to express her love and affection because of the situations and family conditions which was constantly keeping her on wheels 24 *7.

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She has taught me rather teaching us her pride qualities by the way she leads her life. Often she says- the most important thing in life is how we feel about people and how they feel about us. If we are accepted for what we are and if we look upon others with respect and understanding, we shall be richer for all the contacts we make!

I have personally gained a lot of contacts from her words. By approaching people with respect and genuine interest, we have come to know many amazing people and with that we have inherited her riches, truly indeed.

I admire her for her strength and independence. Till her late 80’s she was cooking for herself and till now she takes care of herself independently. Assists and helps us in minor household works, keeps her engaged by reading books and magazines! (Off late she has avoided newspapers as they almost carry nuisance!)

She inspires not only me but to her generations to keep going and be successful just as the same way she was.

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For every visible leaf and branch, there is a root, a foundation. I want to embrace the fearless determination; love and will-power that my grandma sought to define our Achaar’s family.

Truly my grandma Raji avva as we fondly call her (Rajammal) is #MADEOFGREAT

so this is how my wonderful granny has and is creating that long lasting impression on us- her grandchildren.

Now,what do you think of TATA MOTORS’s association with Lionel Messi?

 #madeofgreat

The #madeofgreat campaign is the first time Tata Motors is undertaking an overall brand association campaign with a brand ambassador. It rides on a strong consumer motivation of ‘Seeking Excellence’ and ‘Self Belief’ which is showcased by the confluence of two global brands-Tata Motors and Lionel Messi. The campaign builds upon Tata Motors’ DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation.

Lionel Messi is talent galore with conviction and is an icon for today’s youth. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is what is at the core of Tata Motors as well. Thus, proving to be an ideal fit for the role of Global Brand Ambassador.​

http://madeofgreat.tatamotors.com/

 

*This post is a part of #madeofgreat by TATA MOTORS

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13 thoughts on “#madeofgreat – My Granny our driving force

  1. Tata Motors’ association with Lionel Messi spells a significantly notable alliance that will steer the company towards favourable benefits. I always acknowledge Tata Motors as a distinctive name in Auto industry, which will not let the success ‘larger-than life’ elude from its fate now with a timeless guild with iconic figure Messi. I don’t see this union of Tata Motors as an aspirational effort for garnering some quick publicity and evoke specific reaction from myriad crowd with Celeb branding, but is rightly an embellished handshake for keeping up the pace to get to the pinnacle of success graph. To sum things up, I am joyous to see the brand and the star uniting for ‘One in a Million’ #madeofgreat power-packed drive ahead 🙂

    Do share your views on my post as well http://maliveandkicking.blogspot.in/2015/11/holiness-of-character-is-key-to-be.html

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  2. Tata Motors has earned the goodwill from giving the best and innovative Automobiles and it is also known as one the best Automobile Manufactures. And if you see the Lionel Messi , his throughout dedication, zeal , targeted goal of life and technically soundness make him big, achiever and remarkable position in the world.
    As per me, the association of Tata Motors and Messi is a grand amalgamation of two legendary entities of the world, and their amalgamation will definitely break down the clutters and affect the cut throat competition of Tata Motors. Tata motors will sure get a huge preference by the fans of Messi. This will sure make a record of Tata motors in the world of production or may be the highest selling automobiles.
    Tata motor’s main target is to give an impression on the large amount of crowd and this can be achieved only through the Messi, because the youth generation is crazy for MESSI and this can be smart move and a great achievement for Tata Motors they positioned MESSI as their BRAND AMBASSADOR .
    In the nutshell, Tata Motors , Messi joining hands will definitely give more soundness in technicality of promotional strategies and Messi’s influence will influence the audience for choosing Tata Motors and expand the business drastically.

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  3. The story of a Legend in herself – that’s how I will describe it in a short sentence. Very well written with words which enhance the simplicity yet greatness of the person. Salutations and very happy for you to have got inspired and bringing out your best in life.

    My answer: Tata is a name which any and every person can rely on for its honesty, commitment and perseverance. Lionel Messi is a legend who has carved his name in history books with total dedication to the game, simple living and improvisation which is seen with each game he plays. The association of Tata Motors and Lionel Messi as their Brand Ambassador will definitely give an edge to the Tata group over its competitors solely because the brand Ambassador also holds the same reputation of not letting his fans down ever, like Tata Motors who have given the best to the world over the decades. Its an exemplary association par excellence.

    You can choose my answer as the Voucher winning comment if you feel I described it all well.. 🙂 Please remember to post it on the Indiblogger contest page today..

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  4. A heartfelt ode to your Granny, this was. She is truly #madeofgreat.
    It felt nice to know about her through this post of yours.

    As for the expression of views towards the question, I would like to answer through a stanza or two of verse:

    ‘What drives us from within is what makes us great’
    Belief in oneself, the zeal to put up a brave face,
    In the face of adversity, to stand strong against fate,
    That’s how life is – it’s an excellent goal to chase!

    To create a name for oneself, from the soil your feet dampen,
    To let critics enhance your effort, not let your spirits dampen,
    It’s the journey that counts, more than having scaled the peak,
    To persevere so that it’s your actions that have the loudest shriek!

    To sum up, I feel that this age-old adage rings true whenever I think of this beautiful alliance of an Indian Global Brand – Tata Motors and a Global Argentinian Sportsperson – Lionel Messi

    “Our Similarities bring us to a common ground; Our Differences allow us to be fascinated”

    That realization is truly #madeofgreat. 🙂

    Liked by 1 person

  5. A great lady your grandmom! My salutations to her! 🙂
    My answer:
    Success is all about planning and strategy!
    Tata Motors has done it with style,
    with Lionel Messi
    for whom winning is a habit!

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  6. Your post defines #madeofgreat in a awesome manner.Very well written and interesting post indeed.
    My Answer
    Tata Motors is a brand that makes durable vehicles, with its MADE IN INDIA mark makes every Indian proud. It is a brand seen globally as Trusted, Reliable, Innovative and at the forefront of technology. In its journey since inception it has overcome all odds, competition, and adversities with grit and determination. These same qualities are associated with Lionel Messi who was very talented and hardworking from a very early age. With each game that he played he kept improving his skills and built a career to become one of the best player of professional football. There qualities make both TATA Motors and Lionel Messi giants who perfectly compliment each other and Lionel Messi the right and perfect Ambassador who stands for the same values that TATA Motors does.
    bhuwan198grover@gmail.com

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  7. Yours is a very well written post your .Its is a very nice description of #madeofgreat
    TATA Motors is a brand associated with performance, endurance and excellence. These words are also synonymous with Lionel Messi who plays as a forward and weaves his magic on the football field.Just as Lionel Messi is considered the best footballer in the world ,TATA motors which is Indias premier automotive manufacturer gives wheels to the people of India with its wide range of vehicles. Both believe in excelling in whatever they do and set examples for others to follow. They compliment each other as both are reliable trustworthy and leaders thus Lionel Messi is the natural choice as the brand ambassador of TATA Motors
    yagneshbjoshi10099@gmail.com

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  8. Perfect words fitting the theme,a beautiful post indeed 🙂

    When it comes to impact and impacting millions of lives, Yes, we can see both Tata Motors and Lionel Messi being the pioneers here. While the very name Tata is enough to make us go back to all our history books where we have seen there hardly is a comparable name that has contributed so much to the society in such an ethical manner, the very name Messi conjures up images of a boy-man who has turned the world upside down with his talent, determination, discipline and never-give-up spirit. The compatibility between the values they both share is intense and that is the reason this partnership works perfectly.

    With a concern for the society at large,everything that Tata has done has inspired us to dream big, conquer the world and pour all our energy back into the society to do good and inspire good. By facing his demons, Messi has done the same. He enjoys a God-like status in the world today because he dared to dream, achieved the sky and still hasn’t lost his humanity a bit. He is still a child at heart and he gives back with his multiple philanthropic activities just like Tata does!

    Talk to any person in India, ask them about the companies they admire the most. Tata is right there at the top. This name is beyond bottomline, spreadsheets, return on investment and share price. It is equivalent to soul of India-soft, kind, diverse, dynamic, eternal. Just like that Messi has emerged as not just another football player but someone whose very life is an inspiration, whose personal struggles are a template for others to emulate and who has morphed into an eternal legend.

    While it would take eons to write about what makes Tata Motors and Messi great, as their list of achievements is too long for us to even skim over, suffice to say that this partnership is for the ages. As they say, some things are made in heaven 🙂

    Thank you for this opportunity.
    -Richa Shailendra, lovelyricha1@gmail.com

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